FREEDOM TICKETON
The legendary band's world tour in Kazakhstan.
What we implemented for Freedom Ticket
Ticketing support • Branding • LED/video • Communications • On-site • Reporting
1. Freedom Ticket is Astana Concert's ticketing partner for all key projects: Backstreet Boys, Jennifer Lopez (JLO), Zivert, Ennio Morricone, and other events.
2. Launch and support of ticket sales for each event: sector/category structure, rate schedules, quotas, promotional mechanisms.
3. Full integration of Ticketon as the official point of sale in all event materials (website/landing pages/posters/announcements).
4. Placement of Freedom Ticketon logos on the venue's LED screens (banners, screensavers, credits) according to the approved timing.
5. Display of Freedom Ticketon brand videos/videos on LED screens (before/during/after the show) according to the placement grid.
6. Branding of points of contact with spectators on the site: information zones/ticket navigation (where applicable).
7. Integration into event communications: mandatory mention of the partner in press and digital materials, as well as in post-communications.
8. Preparation and provision of photo/video recordings of all integrations for reporting to the partner.
9. Post-report on projects: summary of placements, confirmation of integration completion, materials for the case.
What our team did
Astana Concert became the official organizing partner of the Backstreet Boys concert in Kazakhstan – one of the largest events of the musical year.
World-renowned stars chose Barys Arena in Astana to host their show as part of their international tour, and the Astana Concert team handled the entire production cycle, from staging and logistics to media support and partner coordination. The goal: to create a world-class concert that retains the atmosphere of the legendary DNA World Tour while adapting it to the local venue.
Organization and technical production of the concert
Installation of the stage and sound equipment according to the band's rider
Logistics for artists and crew
Coordination of partners and contractors
PR and communications support
Monitoring compliance with international standards
Astana Concert is the country's leading concert company, bringing together the best artists, producers, and organizers on one platform. We create large-scale events that sell out to full houses and become the cultural highlights of the year.
We organize concerts, festivals, music shows, and tours across the country: Astana, Almaty, Shymkent, Karaganda, Aktobe, and other cities. Our team is responsible for the full organization cycle: from venue selection and technical production to promotion and audience service on the day of the event.
Astana Concert works exclusively with official partners and ticketing operators—Ticketon and Kassir.kz. This guarantees fair prices, convenient purchases, and reliable e-tickets.
We strive to bring world-class artists to Kazakhstan, support local performers, and make every event special – with perfect sound, vibrant lighting, and a thoughtful atmosphere.
Astana Concert is an experience that lasts a long time.
Let's make big events together
Write to us - let's create something legendary together.